Certified — Regenerative Organic Cotton

Constant & Incremental Improvement

We talk often about the importance of moving beyond fluffy marketing language for sustainability and the need for verification when it comes to claims made about environmental impacts by brands. Unfortunately (and to the detriment of the entire ethical business movement), most brands rely on the former — niceties about their intentions to change for the better without any substance.

For our part, we want you to shop with the confidence of knowing your items truly are making a meaningful difference, and we continue to move in this direction with our latest certification for our new releases through our partnership with the Regenerative Organic Alliance. We are now proud to offer regenerative organic cotton on new basic styles we just released.

Some of you are thinking...

"You already use GOTS certified organic cotton on nearly all of your products, what's the difference with "regenerative" organic cotton?"

In our pursuit to continue to explore new means of lessening our environmental footprint, while providing you with the highest quality products, we uncovered the benefits of regenerative farming. And by uncover, I mean we learned that our organic cotton farming partners have been pioneering this movement in India and we merely get to support their efforts.

As with many sustainability principles, the basis of regenerative farming is rooted in ancient and indigenous practices, long before the scale and industrialization we know today. The benefits of this farming practice are many, and I'll name some of the highlights below:

1. Better for the Planet 🌍

• Grown using regenerative farming, which restores soil health, increases biodiversity, and captures carbon from the air.
• No harmful chemicals—free from pesticides and synthetic fertilizers that damage ecosystems.
• Uses less water than conventional cotton, helping to conserve this precious resource.

2. Better for Farmers 👨‍🌾

• Supports fair wages and ethical farming practices, ensuring a better livelihood for farmers.
• Encourages healthier working conditions by avoiding toxic chemicals.

3. Better for You 👕

• Ultra-soft, breathable, and comfortable—perfect for everyday wear.
• Non-toxic and hypoallergenic, great for sensitive skin.
• Durable and high-quality, so it lasts longer than fast fashion alternatives.

We look forward to continue to use this fiber in a growing number of styles, but for now you can shop the following items made with Regenerative Organic Cotton:

REGEN HOODIE

REGEN UNISEX TEE

And as with all our basic styles, these items are available for bulk orders and customization to help you create the world's most ethical merchandise for your brand or organization!

Visit the SUPPLY House to learn more >>